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3 Keys of Marketing Yourself Online in Real Estate

Thursday, 29 September 2016

Believing in investing yourself is a number one essential in Real Estate business. Try to attend seminars and webinars when you have time. Most of the title companies, home warranty companies and builders give free seminars related to real estate business and marketing. Today, you can reach a lot of articles, blogs, newspapers and even magazines about any topic you consider to improve.


Marketing Yourself Online in Real Estate

 Here are the 3 keys of marketing yourself online for real estate business. I think these steps are applicable for all other business other than real estate as well.

1. Build for Conversion
Conversion is the key for real estate business as you know. If we cannot convert any call or email to a client, we cannot qualify them as a lead. As you know the most important leads are the qualified ones, when it comes to real estate business quality is important than quantity most of the time.
Most home buyers search online for their next property and your website shows a lot about you. It easily shows how professional you are, testimonials, pictures and any detail they can think of. Your website has to give a good feeling to your new future customers that they will contact you. Most websites has been built just for a nice look but it is not all about the look, it is all about the conversion. If you are not getting a good amount of lead from your website then it does not matter if you have a nice picture at the front page or nice information about you or your lovely background music.

2. The Right Content
Real Estate websites directly ask for an email addresses and phone numbers however put yourself to your website visitors shoes and think about it. Do you give your email address to everyone on the internet without getting any value? Yes, content is the king and you have to give some kind of value to your visitors to get their contact information. They want to feel that you are yourself and giving a lot of useful information that your website visitors come back to see you again and will contact with you when they need your help.

3.Online Visibility
You have to be seen and heard easily and fast, this is the number one marketing rule for every industry. This is the only reason that big companies are paying a lot of money for their advertisements. If your clients cannot find you easily, they have a very small chance to work with you.

We are so lucky that, Real Estate is the biggest industry that has a lot of content that we can write to our websites, blogs and brochures. Local information is the most important information for your area, focusing this kind of information like particular type of housing, new regulations, new loan programs and listings will help you to build your online exposure. Working on your niche marketing will change your appearance immediately in your specific possible customers. You have to invest in yourself to learn new technology, new trends and be competitive; you will be successful in any business eventually.

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